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| Mark Mastej from Interact leads a focus group with, left to right, Jeff Davis, Mary Browning, Joel White, Cyrel Gable, & Lin Olson. |
LBCC hired Interact to help redesign the college website and college brand around our audience needs, including unique navigation, graphics and content. The goal is to help the college to get our message out to the community, and shape our overall image. (read more about Interact: www.interactcom.com/)
This week, Interact Communications is conducting the last round of focus groups to help with the work of rebranding, including college messaging, taglines, slogans and generally how we communicate with our students and community members.
The four groups include: local high school students; current students; a combined group of faculty, staff and management; and a combined group of business leaders, community members, foundation friends and college alumni.
Interact first visited LBCC in August to conduct focus groups involving more than 120 individuals including recent high school graduates, current LBCC students, college employees, LBCC alumni, and local businesses.
A second phone and online survey was conducted in September to measure public awareness and opinion of the college, including our current image. This data will be used to help the college select messaging that leads to greater understanding of the college.
Feedback from the focus groups will be used by Interact to set recommendations for a navigational structure for the new college home page, as well as a general list of college descriptors, taglines, slogans and general web communications.
The new website is scheduled to be launched after the end of the 2012-2013 school year. As the project develops, it will be shared with the college community for further feedback prior to launch.
If you would like to learn more about Interact and the college web and branding redesign project, contact Dale Stowell in College Advancement, 541-917-4
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